Insights · Case study

75 days of AI visibility work, measured against the same scale that started it.

In April, a Scottsdale business scored as a promising but thin foundation. We ran the CitedIQ method, did the work, and re-audited 75 days later against the exact same criteria. Here is what moved, and what honestly did not.

Last updated June 27, 2026

Across 75 days, three CitedIQ scores moved up and two crossed a tier: Website Quality rose from 61 to 84, SEO from 44 to 71, and AI Searchability from 29 to 58. The on-page work compounded quickly. The off-page authority that lifts AI Searchability into the top band is still being earned, because that part is a process measured in quarters, not a switch you flip.
Website Quality
6184
+23
Developing to Authority
SEO
4471
+27
Below average to Developing
AI Searchability
2958
+29
Critical to Developing

The starting point

In April, the business had a real strategy and a differentiated position, but a digital presence that did not yet show it. Core pages were thin. There was little machine-readable structure. The entity existed across a few platforms, but not in the consistent, connected way AI engines rely on to describe a business confidently. The scores reflected that honestly: a Developing website, below-average SEO, and an AI Searchability score in the Critical band.

None of those were failures. They were the normal starting state of a business that had built something real but had not yet made it readable to search and AI engines. That is the gap the CitedIQ method is built to close.

What changed for the engines, before and after

Scores are the measure. Here is what they meant in practice for the one thing that decides recommendations: whether an AI engine can confidently identify, read, and describe the business. This is the honest readiness picture from the April audit and the 75-day re-audit, not a staged screenshot.

The question that decides it When someone asks an AI engine for nicotine pouch vending for their bar in the Scottsdale and Phoenix area, can the engine confidently name and describe Nicango?
BeforeApril 10, 2026
The entity existed on Crunchbase and LinkedIn, but the site carried no schema markup, thin main pages, and no press citations. Engines had little machine-readable structure to lift and no outside sources to confirm trust, so they could not describe or recommend the business with confidence. AI Searchability scored 29, the Critical band.
Not confidently describable
After75 days later
A 60-plus question FAQ in direct-answer format, a documented compliance and licensing record, a service-area page network, and a consistently connected entity now give engines real material to read and quote. The structure engines parse and the direct-answer content they lift are in place. AI Searchability rose to 58, crossing into Developing, with press citations the next layer being earned.
Readable, describable, climbing

This is the documented readiness change from the April 10 audit and the June 26 re-audit, measured against the identical CitedIQ criteria. We show the honest picture, including that AI Searchability is still Developing rather than Authority, because the off-page authority that lifts it into the top band is earned over quarters, not flipped like a switch.

What got built in 75 days

The work was structural, not cosmetic. Each item below was chosen because it moves one or more of the three dimensions in a way that lasts.

Why AI Searchability moved the most, and still has the furthest to go

AI Searchability rose 29 points, the largest single gain, yet it is the lowest of the three scores and intentionally so. The on-page foundation it needs, structured data and direct-answer content, was built in this window, which is why it climbed out of the Critical band. But the top of the scale depends on signals that take longer to earn: press citations, a verified entity footprint across the web, and confirmation that AI engines actually name the business when asked.

That is the honest shape of this work. The structure is built. The authority is being earned. A score that jumped from 29 to 58 in 75 days is real progress; a score that claimed to be in the 90s on structure alone would not be.

A note on what this is. This case study documents the CitedIQ method applied to one of our own ventures, re-audited against the identical criteria 75 days apart. We show our own numbers, including the one that is still only Developing, because honest scoring is the method. No engagement can promise an AI citation by a fixed date. What it can do is execute the work that makes citation likely, and measure the progress plainly.

The takeaway

Most of the distance from invisible to cited is structural work that compounds: depth, schema, entity consistency, and direct-answer content. It moves the on-page scores within weeks. The final climb into Authority, the part where AI engines name you by default, is earned over the following quarters through citations and confirmed visibility. The businesses that start now hold that position once the category catches up.

See where your business stands today

Your CitedIQ score is a preliminary read in seconds, then the full audit shows exactly what would move it, the same way this one was built.

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